American scientists have transformed people into cows using immersive virtual reality programmes with the aim of persuading them to eat less meat.
And then someone followed up with this blogpost right here:
Why “Becoming” a Virtual Cow Won’t Make You Care about the Cows
Read more here: http://veganfeministnetwork.com/why-becoming-a-virtual-cow-wont-make-you-care-about-the-cows/
Come one now critical thinkers, what do you think?